Article • Sep 7, 2023

Challenges in the Luxury Goods Industry and the Role of Chia Technology

Summary

Technology solutions in the luxury goods industry often fail to meet unique needs, posing risks to consumers and brands.
Consumers increasingly demand supply chain transparency and ethical practices, willing to pay a premium for products from compliant companies.
Organized retail theft, unverified resellers, and counterfeit sales undermine brand profits and consumer experience in the luxury goods industry.